Without search engine optimization (SEO), most insurance sites simply won’t achieve their goal of pointing traffic, and customers, toward their businesses. Being in the insurance market, which is always full of competition, means that no one can afford to risk getting lost in the shuffle.
Unless you make sure that your website ranks highly for the appropriate keywords, you probably won’t stand a chance. Certain SEO tips for agencies trying to increase their rank among the top providers isn’t all that difficult; use of these methods should prove quite helpful in making your insurance website one that will attract more visitors.
Use of the Long Tail approach
Because of the competitive nature of most major insurance outfits, the idea is for you to find keywords that other agents or agencies aren’t necessarily targeting. One method for achieving this aim will be through the use of long-tail keywords. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. Considered by some to be a little bit counter-intuitive, but they can be hugely valuable if you know how to use them.
Creating quality content is equally useful
High quality, informative blogs and articles play a vital role in search engine optimization efforts. There is a certain value in creating engaging content for websites and others have likely implemented a content marketing strategy to increase their own web presence, so you need to get in line with this. Many marketers and website owners have erroneously utilized keyword-stuffed and poorly written posts in an attempt to trick search engines into ranking their sites higher.
Since major search engines like Google consistently update their algorithms to weed out poorly constructed websites that are of no significant value to users, it’s important to produce high-quality content written specifically for the audience you’re pursuing. Consistency is key for content strategies, and by posting quality content on a regular basis you will keep visitors coming back time and again.
Don’t forget about social media
Use Google+, Snapchat, Instagram and Twitter are among social media platforms used to improve business prospects. Interesting posts and videos attract users since these prospects actually learn something about the company. This makes it easier to convert them into customers, proving how SEO for insurance sites can lead to more success.