It seems that there are risks everywhere you look right now. That presents your insurance company with a unique opportunity during the COVID-19 crisis. After all, you work to manage risk. With effective marketing strategies, you can position your agency to withstand the economic downturn and grow.
Acknowledge the Situation
There is no point in downplaying the severity of the situation at hand. People are sick and dying. They are scared, isolated and frustrated. The insurance industry has really stepped up to help calm some of those fears. However, most businesses are finding out the hard way that losses due to a pandemic are not covered under a standard insurance policy.
Highlight Your Strengths
Instead of focusing on what you can’t do for your clients, acknowledge their anger and frustration and tell them what you are doing to help alleviate business suffering. Neilson Marketing SEO Services offers several suggestions you might consider implementing.
- Offer policy reviews to help lower costs and ensure businesses are covered for their current working situation (deliveries, remote working, etc.).
- Keep your business and services visible with regular social media and blog posts.
- Highlight cybersecurity risks and how your clients can minimize them for remote workers.
- If feasible, offer to refund portions of premiums for periods the business is closed.
No matter how bleak things seem right now, the future is brighter. Acknowledge shortcomings uncovered by the current situation and downturn and develop long-term plans that minimize them.