As technology continues to improve the experience of shopping online, you have a lot to consider when it comes to insurance website design. Your insurance agency website will either draw in new leads or turn potential customers away with complicated navigation and insufficient loading speeds. These are the key features you should prioritize.
The design of your website should be aesthetically pleasing without compromising straightforward and intuitive navigation. Your agency’s products should be easy to find and displayed with accessibility in mind. The customer experience is critical. Your website should smoothly guide consumers through each step needed to choose and purchase a product.
From lightning-speed loading times to fluid conversions from desktop to mobile, the technology behind your website can help you increase leads and grow your business. Don’t overlook the placement of effective media and custom-built forms to gather customer information. Consumers should get excited to engage with your website but not overwhelmed by unnecessary gimmicks and overstuffed pages.
Insurance website design is constantly changing to embrace the newest technological tools and innovations. Stay on top of the industry by implementing simple and sleek website solutions that will impress your potential customers and convert leads to sales.