Using social media sites like Facebook and Twitter is an integral component of successful search engine optimization practices. Social media has become so important for businesses’ online presence that some now refer to SEO as “social media optimization.” If your current Insurance Agency SEO plan does not include a heavy social media component, a professional SEO service will help you get the most out of our social media presence. A proper social media presence will help your SEO plan overcome the latest SEO obstacle:
The Rising Presence of Advertisements in Search Engine Results
Paid advertisements are increasingly jamming up search engine results, taking precedence over businesses’ websites that used to enjoy top rankings due to effective SEO. More and more web users are using social media sites as search engines to learn more about services and products; your Insurance Agency SEO plan should focus on creating an inviting presence on social media sites. Instead of merely posting information, your social media pages should create a communal atmosphere that encourages followers to interact with your business and fellow customers.
Social media users are also increasingly using social media to ask friends and followers for referrals for products and services. User to user referrals leave a personal, lasting impression that most traditional advertisements simply can’t match. As of right now social media is the prince of SEO—are you taking advantage?