Having an attractive insurance company website is important, but having an effective and usable site is arguably even more critical. With that said, how is yours performing?
If you do not know the answer to this question, then there is a possibility that your marketing efforts are in trouble. However, it is never too late to begin an insurance website performance evaluation. To start, you need to develop some key performance indicators that will help you measure.
Monitor Revenue-Based KPIs
Without a doubt, your revenue-based KPIs are going to be some of the most meaningful. To gather a decent understanding of how your site’s ads and other website finances are going, take look at the Cost Per Acquisition, Customer Lifetime Value and Marketing Channel Return on Investment data.
Keep Track of Social KPIs, Too
Revenue is undoubtedly important, but it is not everything. You learn about engagement by closely following the Engagement Rate, Brand Mentions and Monthly Audience Growth rate. If any of these numbers are lower than you were hoping for, try not to let it get you down. Instead, see it as a learning opportunity.
By regularly monitoring your insurance website’s KPIs, you can ensure that you are delivering what your customers are looking for. At the end of the day, that is what will make or break the success of any company.