Effectively Market Your Insurance Agency During COVID-19

It seems that there are risks everywhere you look right now. That presents your insurance company with a unique opportunity during the COVID-19 crisis. After all, you work to manage risk. With effective marketing strategies, you can position your agency to withstand the economic downturn and grow.

Acknowledge the Situation

There is no point in downplaying the severity of the situation at hand. People are sick and dying. They are scared, isolated and frustrated. The insurance industry has really stepped up to help calm some of those fears. However, most businesses are finding out the hard way that losses due to a pandemic are not covered under a standard insurance policy.

Highlight Your Strengths

Instead of focusing on what you can’t do for your clients, acknowledge their anger and frustration and tell them what you are doing to help alleviate business suffering. Neilson Marketing SEO Services offers several suggestions you might consider implementing.

  • Offer policy reviews to help lower costs and ensure businesses are covered for their current working situation (deliveries, remote working, etc.).
  • Keep your business and services visible with regular social media and blog posts.
  • Highlight cybersecurity risks and how your clients can minimize them for remote workers.
  • If feasible, offer to refund portions of premiums for periods the business is closed.

No matter how bleak things seem right now, the future is brighter. Acknowledge shortcomings uncovered by the current situation and downturn and develop long-term plans that minimize them.


Types of Commercial Insurance Policies

Looking to select an Alpine commercial insurance policy for your company? If your business is small or financially unstable, it is extremely important that you not only purchase one of these policies, but also choose the right one. There are three significant types, and depending on your business and industry, one may be better for you than the others. Consider where your business resides as well as what types of incidents are more likely to occur there.

Property insurance will help pay for any damage that happens within your company’s property. This could be caused by fires, floods and other natural disasters or accidents. Another type of Alpine commercial insurance policy is for liability. This will cover costs pertaining to damages or injuries your business causes to third parties, such as customers or other companies. Workers’ compensation insurance can also be very beneficial depending on your business, as it covers costs relating to employee injuries as well as protects you from any negligence lawsuits they may file against you.

Some insurance companies may offer you packages that include all three of these types of policies. They may also provide packages specialized for small, midsize or large businesses. Research each of these options and discuss them with a professional in order to figure out which one will be the most beneficial for your company.