A lot of people now prefer to do as many of their tasks online as they can, including shopping for insurance. If you’re an insurance agent, it’s important that you do your research on insurance websites so that you’re aware of what the current trends are. Having an effective and easy-to-use navigate website could bring in a great deal of business that you might otherwise miss out on without a website.
Insurance websites are all about conversions. When consumers visit your website, it should be designed so that they’re compelled to leave their contact information or get in touch with you to schedule a meeting. While building your website, always keep this idea in the forefront of your mind.
You’ll also want to make sure your website is designed by an experienced professional who knows how to design an effective insurance website. Check their credentials and give them examples of websites that you’d like yours to be similar.
You’ll also want to make it easy for users to get in touch with you if they have any questions or would like more information. This sounds as though it doesn’t need to be said, but you’d be surprised at how many websites bury their contact links.
To stand out from other insurance agents in your area, share useful and free information on your website as well rather than make it all about trying to sell something.