Insurance is a very hard sale to begin with. You have no physical, tangible product that you’re delivering to the client in exchange for their money. This is why it’s difficult to get potential clients to come into an office and meet with you unless they’re comfortable with you and trust what you have to say. This is exactly where insurance email marketing comes in. By utilizing the latest and greatest in digital mediums, you can get on board with the way most people are communicating and use it to generate business.
While simply typing out every email you send out to clients shows a personal touch, when you volume gets too large or you get too busy, you may not be able to get around to it. Getting yourself an attractive ad to put in your emails is a great way to engage your audience. Your potential clients will click on the ad and be asked for their email address. If you’ve been corresponding with them, you already have their email address, but asking for it again is securing their interest and letting you know that the potential client is serious about doing business with your agency. Insurance email marketing is definitely the wave of the future, and it’s a lot less labor intensive than the way things used to be done.